Key Takeaways
1. The Leica Lux iPhone app offers personalized photo options, including classic Leica Looks and new Artist Looks inspired by famous photographers.
2. One Artist Look, inspired by Greg Williams, features high-contrast black and white images with grain, resembling vintage Kodak Tri-X 400 film.
3. The Greg Williams-inspired style emphasizes authenticity and warmth without over-editing, and adjusts automatically to different lighting conditions.
4. Users can save the Greg Williams look as a favorite within the Leica Lux App, with plans for future accessibility in the Leica Photos app for select Leica cameras.
5. The Leica Lux app is available in the App Store for a subscription fee of $6.99 per month or $69.99 per year, and is exclusive to Apple iPhones, including the iPhone 16.
The Leica Lux iPhone app gives photographers a wide range of options to personalize their photos. Users can choose from classic Leica Looks, simulate popular Leica M lenses, or explore the new Artist Looks, which mimic the styles of famous photographers.
Inspired by Greg Williams
One of these new styles is inspired by the works of British photographer Greg Williams. This Artist Look features high-contrast black and white images with noticeable grain, similar to the vintage Kodak Tri-X 400 film. Leica’s marketing claims that this style highlights authenticity, warmth, and closeness, steering clear of over-editing. It also adjusts automatically to various lighting situations.
Collaboration with a Renowned Photographer
Leica points out that this look was created in partnership with Greg Williams himself. For photographers who plan to use this style frequently, it can be saved as a favorite within the Leica Lux App. In the future, this feature will also be accessible in the Leica Photos app, enabling use with select Leica cameras like the Leica Q3.
The Artist Look inspired by Greg Williams is now available to all users of the Leica Lux iPhone app after the update to version 1.7. The app can be found in the App Store but requires a subscription that costs $6.99 each month or $69.99 per year—those who choose the yearly plan save about $14 annually. The Leica Lux app is exclusively for Apple iPhones, including the latest iPhone 16.
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