Key Takeaways
1. Instagram aims to improve its search functionality and user experience.
2. A new video editing app called Edits is being developed to compete with CapCut.
3. The potential ban on TikTok and CapCut in the U.S. remains uncertain, influencing Instagram’s strategy.
4. An Instagram app specifically designed for iPad is in the works, addressing the needs of iPad users.
5. Instagram is focused on enhancing features and tools for social media influencers and managers.
If you’ve ever used Instagram, you probably noticed that finding things on it is pretty awful, to say the least. Instagram is looking to fix this issue soon, and they also plan to introduce a new app for iPads and a video editing tool that might rival or even take the place of CapCut. This depends on how things unfold with the possible ban on TikTok and ByteDance.
Competing with TikTok
This isn’t the only move Instagram has in mind to stay in the race against TikTok and its parent, ByteDance. They’ve been developing a video editing app named Edits for a while now, aiming to go head-to-head with CapCut, which is owned by ByteDance. Currently, the app is in closed beta for both Android and iOS, and while there’s no exact launch date, it seems like it will come loaded with features such as a non-linear editor, captions, voice-over, audio editing, and some fun visual enhancements like filters, stickers, text, and overlays.
The Uncertain Future
As of now, it’s still unknown if ByteDance’s TikTok and CapCut will get banned in the United States. The ban was supposed to start in early April, but it has been delayed again. Until there is a final decision, Instagram appears to be gearing up to keep competing with ByteDance.
New Developments for iPad Users
In another big update, an Instagram app tailored for the iPad is currently in the works. Instagram has been around on iOS for almost 15 years, yet iPad users have had to make do with an enlarged version of the iPhone app. However, an Instagram employee has confirmed that the Meta-owned platform is creating an app specifically for iPadOS.
While Android users have had a tablet interface for some time, iPad users have been left out. The new iPad app will likely work alongside Edits, giving social media influencers and managers a better way to handle their accounts, boosted by the powerful hardware of devices like the Apple iPad Air M3 (currently priced at $549 on Amazon).
Stay Tuned
In conclusion, with all these developments, it’s clear that Instagram is taking significant steps to enhance user experience and compete in the social media landscape.
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