– European pricing for the Luna Ultra could top €1,000 after VAT, potentially moving it into mirrorless-camera territory.
– Luna Ultra promises premium hardware: a 1-inch main sensor, a secondary 3x optical zoom lens, and a detachable OLED touchscreen that doubles as a remote.
– Early numbers suggest a bundle/Creator Combo around ¥6,499 (~€835 pre-VAT, ~$900), with body-only at ~¥5,299 (~€680 pre-VAT).
– The timing aligns with DJI’s Cannes preview of the Osmo Pocket 4P, signaling a price/spec showdown—though the leak’s credibility should be treated skeptically.
Just as DJI is previewing the Osmo Pocket 4P (Pro) in Cannes, a leak suggests the battle for the ultimate gimbal camera of 2026 might’ve just taken an expensive turn.
Leaked pricing and claims
Early reports from tipster Digital Chat Station said the upcoming Insta360 Luna Ultra could start at ¥5,299 (which converts to roughly $735 / €680) for the body only, while the all-inclusive bundle is expected to go for ¥6,499 (approx. $900 / €835).
Europe price impact
Now, a fresh leak circulating on social media suggests that global customers (particularly in Europe) might be looking at a much steeper reality. The info hints that once local taxes and European VAT (averaging 23%) are factored in, the pricing for the Insta360 Luna lineup is expected to reach unprecedented (for a gimbal camera) territory.
Bundles vs standalone
Of course, the leak should be taken with a healthy dose of skepticism, but if the prices turn out to be correct, they likely refer to the bundle version (with extra accessories) – something like DJI Osmo Pocket 4’s Creator Combo.
Market positioning
Either way, crossing the psychological barrier of €1,000 would shift the Luna Ultra out of the “vlogging accessory” category and place it in direct competition with mirrorless cameras. The justifying force behind the rumored price remains the hardware in the single-cam Luna Pro and dual-cam Luna Ultra – a massive 1-inch main sensor, a secondary 3x optical zoom lens, and the innovative detachable OLED touchscreen that doubles as a remote control.
Pricing expectations
Once again, the timing of this leak is important. As DJI officially previews the Osmo Pocket 4P today at the Cannes Film Festival, Insta360 appears ready to trade blows on specs, even if it means asking for an arm and a leg.