Key Takeaways
1. Microsoft is using the term “Xbox PC” for Windows versions of games, indicating a possible shift in how they identify Xbox content for PC users.
2. The term “Xbox PC” may help reduce confusion between Xbox console games and those available on Windows, rather than signaling a new platform.
3. Rumors suggest a new Xbox console could be based on Windows, with potential plans for a handheld device in partnership with Asus.
4. Sales of Xbox Series X|S consoles are declining as Microsoft focuses on cross-platform publishing and integration with Windows.
5. The upcoming Xbox Games Showcase may reveal new marketing strategies to enhance the connection between Xbox gaming and Windows PCs.
In the beginning of May, the Xbox Wire blog revealed the remaster of Gears of War: Reloaded. A few keen-eyed readers noticed that Microsoft is labeling the Windows version as “Xbox PC.” While this term wasn’t alarming, it was different from the usual way the company lists games on the Microsoft Store. Recently, gamers spotted “Xbox PC” once again in a trailer for Mio: Memories in Orbit. Jez Corden from Windows Central has raised questions about whether this change hints at how Microsoft might promote a new Xbox console that is rumored to be in the works.
New Labels and Fan Theories
Some fans think that Xbox PC could indicate a brand new platform. However, it’s more probable that it’s just an easier way to identify Xbox-related content aimed at Windows users. Corden highlights that it can be confusing to tell apart the Xbox Windows app from the console version. Additionally, while many new Series X and S games can be played on PC, not all titles are available. The term Xbox PC helps to reduce any misunderstandings.
Future Console Speculations
There are signs that any new Xbox console could be based on Windows. There’s talk of a Project Kennan, which is rumored to be a partnership with Asus to create an Xbox version of a ROG Ally handheld PC. This device would include an Xbox controller setup and a full-screen user interface that would make using Windows feel more like playing on a console. Microsoft is also said to have been working on another Xbox handheld that was expected to come out in 2027, but that project seems to be on pause so they can focus on current Windows handheld devices.
The Changing Landscape of Xbox
Sales for the Xbox Series X|S consoles are falling as Microsoft shifts its attention to cross-platform publishing. Instead of making a gaming system with exclusive software, Microsoft is merging its consoles with Windows machines. The Xbox PC label could become more important in describing this evolving ecosystem.
So far, Microsoft hasn’t revealed any new marketing strategies. However, the upcoming Xbox Games Showcase might give a sneak peek at plans to better connect Xbox gaming with Windows PCs.
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