Key Takeaways
1. DJI has shared a new teaser for the Avata 360, breaking from its usual product release style.
2. This time, DJI is teasing the product simultaneously in China and globally, unlike past strategies.
3. The upcoming drone is named the Avata 360 and will compete with the Antigravity A1.
4. The Avata 360 is expected to feature 8K and 360° video capabilities, along with first-person view (FPV) footage.
5. The official launch date for the DJI Avata 360 is March 26 at 12:00 UTC.
DJI has shared a new teaser related to the Avata 360. This video appeared on its social media pages just 48 hours earlier than what some leakers had predicted. This new approach is different from the usual style DJI has used for its past product releases.
Recent Release Strategy
In the past, DJI has typically teased and launched its products in China first, then made similar announcements globally. For instance, the RS5 and Osmo Action 6 were available in China a few weeks prior to their release in other regions. However, this time, DJI has decided to tease its next product simultaneously in China and around the world.
New Device Announcement
In a break from tradition, the company has also revealed the name of its upcoming product. According to the teaser video, the next device from DJI will be called the Avata 360. This new drone, which competes with the Antigravity A1 (currently priced at $1,599 on Amazon), is expected to feature 8K and 360° video capabilities, just like its competitor.
Additional Features and Release Date
Moreover, recent information suggests that the Avata 360 will also be able to capture first-person view (FPV) footage, similar to the Avata 2 model. The official launch for the DJI Avata 360 is set for March 26 at 12:00 UTC. For further information, check out DJI’s website prior to its Above It All, See It All event.
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