Key Takeaways
1. Samsung’s First Look event is scheduled for January 4, 2026, in Las Vegas, before CES.
2. The event will highlight innovations in display, television, smart home technology, and AI features.
3. TM Roh, the new CEO of the Device eXperience Division, will deliver the keynote speech.
4. The event will be live-streamed on Samsung.com, YouTube, and Samsung TV Plus for those unable to attend.
5. The Galaxy Z TriFold may be introduced globally during this event, expanding its availability beyond South Korea in 2026.
This year, Samsung is again holding a First Look event in Las Vegas right before CES kicks off on January 6, 2026. People attending can check out the latest Samsung products just after the New Year, as mentioned in an invitation sent today for the First Look Launch Event happening on January 4, 2026. It’s important to note that this event is distinct from the Galaxy Unpacked event, which is part of the Mobile eXperience division and will likely occur later in the year.
Focus Areas of the Event
In the past, the event has usually showcased a wide range of the company’s innovations, mainly in display, television, and smart home tech, with a lot of focus on AI features. Besides the keynote speech, which will be given by the new CEO of the Device eXperience Division, TM Roh, journalists will most likely have the chance to test out the new products from Samsung, just like in previous years.
Streaming Options
For those who can’t attend the event in person, Samsung will stream it live on Samsung.com and their YouTube channel. Additionally, you can watch virtually on Samsung TV Plus. While this isn’t specifically a Galaxy launch event, there is a strong possibility that Samsung will introduce the Galaxy Z TriFold, recently revealed in South Korea, to a global audience. It’s expected to be launched outside of South Korea in 2026, including markets like the US and the UAE.
Samsung Newsroom
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