Tag: data collection

  • Lenovo and Laptop Brands Misuse Control Centers for Ads

    Lenovo and Laptop Brands Misuse Control Centers for Ads

    Key Takeaways

    1. The Lenovo Legion Pro 5 gaming laptop features a powerful RTX 5070 Ti graphics card and a stunning OLED screen but has some outdated features.

    2. Lenovo laptops come with aggressive advertising and pre-installed trial applications, which are not unique to Lenovo but are particularly noticeable.

    3. The evolution of control centers, like Lenovo LegionSpace and Lenovo Vantage, allows companies to monitor user behavior while providing performance options.

    4. Lenovo’s pre-installed software includes various proprietary and third-party applications, often bombarding users with ads during setup.

    5. Data privacy concerns arise from Lenovo’s vague privacy policies, making it unclear what data is collected, leading many users to prefer opting out of data collection and advertisements.


    We want to focus on the well-built Lenovo Legion Pro 5 gaming laptop, which we’ve just reviewed. It features one of the fastest RTX 5070 Ti graphics cards in a 16-inch body that we’ve tested so far. We also want to highlight its stunning OLED screen. However, it does have some downsides, like a few outdated features.

    Ads on Lenovo Laptops

    An issue we’ve been noticing lately, especially when testing Lenovo laptops, are the ads for various products right on the devices. This isn’t something caused by Microsoft Windows, but instead stems from the manufacturers’ own software. These proprietary software applications are becoming more widespread and serve more than just one simple function.

    Not Just Lenovo

    Lenovo isn’t the only company doing this, but it seems to be especially aggressive with its advertising, pre-installed trial applications, and an increasing amount of proprietary software. Gathering user data and showing ads can create extra profits, which makes it easy to guess that other manufacturers might follow this trend unless regulations come in to protect consumers. The rise of AI is another factor leading to more proprietary software, which can be of varying usefulness.

    Evolution of Control Centers

    In the past, gaming laptop performance was mainly managed through power settings within Windows. Eventually, companies started creating their own software to provide extra performance options, like silent and turbo modes. This led to the development of control centers, which quickly became necessary for users to get the best out of their gaming laptops. By moving standardized settings into these centers, users now have little choice but to rely on them.

    At the same time, these control centers not only give users control but also allow companies to monitor their customers. If everyone uses the software, it becomes a powerful tool for understanding customer behavior. Plus, showing ads can boost revenue, making it a tempting opportunity for businesses.

    Lenovo’s Control Centers

    On Lenovo laptops, the control center is known as Lenovo LegionSpace (for gaming performance) and Lenovo Vantage (for support and minor settings). When users or reviewers open LegionSpace to adjust performance modes, they are met with a home screen that displays the latest game offers, much like Steam or the Epic Games Store. The difference is that LegionSpace isn’t a game marketplace!

    In Vantage, users encounter promotions for security options, warranty extensions, and similar products. They also push surveys, as if Lenovo doesn’t get enough feedback from the data they gather.

    Pre-installed Software

    Lenovo also provides a range of proprietary and third-party software solutions, all pre-installed. This includes a trial version of McAfee and Lenovo Now. During the initial setup, users are bombarded with ads for services like Amazon (Music), YouTube, Norton, and Fubo.

    Data Privacy Concerns

    When it comes to data collection, the situation isn’t very clear. Lenovo offers a link to its general privacy policy on its website. Searching specifically for the privacy policies of Lenovo Vantage or LegionSpace only leads to Lenovo’s standard privacy statement. This document details nearly every type of data that Lenovo collects, including information from website visits. Because it covers all of Lenovo’s services, it’s quite lengthy, making it hard for average users to determine what data is collected by LegionSpace or Vantage.

    Some users might not mind this situation. Still, if given the choice, many would likely prefer to opt out of data collection and advertisements. Laptop manufacturers are increasingly making this harder. One can only hope that consumers will eventually stand up against excessive advertising and data collection, and if necessary, choose other products that don’t come with so much bloatware. However, proprietary AI software and similar technologies might lead to even more complex data privacy issues in the near future.

    Conclusion

    In my opinion, Lenovo has crossed the line. Even though the Legion Pro 5 that we reviewed is quite impressive, I would choose other brands if I were buying personally, and I would recommend the same to friends. At least, that is until Lenovo and other manufacturers slow down their marketing strategies and concentrate on customer satisfaction rather than just making more money.

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  • Starting December 2023, Google will delete Gmail accounts that remain inactive.

    Starting December 2023, Google will delete Gmail accounts that remain inactive.

    Google to Delete Inactive Gmail Accounts from December 2023

    Google has announced its plans to delete inactive Gmail accounts starting from December 1, 2023. This move aims to address the increased vulnerability of older accounts to cyberattacks. Inactive accounts, defined as those that have not been used in the past two years, will be subject to deletion, along with all associated data such as emails, Drive files, Photos, and Contacts.

    The Importance of Security Measures

    According to internal data from Google, inactive accounts are ten times less likely to have two-factor authentication enabled compared to active accounts. This lack of security measures makes older accounts more susceptible to hacking attempts. By deleting inactive accounts, Google aims to protect user data and reduce the risk of compromise.

    Phased Approach to Account Deletion

    Not all inactive accounts will be deleted immediately. Google plans to remove accounts gradually, starting in December 2023, in small batches. This approach allows users time to reactivate their accounts if they still wish to use them. However, once an account is deleted, all associated data will be permanently removed, and users will not be able to recover their data.

    Tips to Keep Your Account Active

    To prevent their accounts from being deleted, users should ensure they sign in to their Gmail accounts at least once every two years. This minimal activity will keep their accounts active and protect them from being removed. In addition to regular sign-ins, users can engage in various activities to maintain account activity, such as using Google Drive, watching YouTube videos, downloading apps from the Google Play Store, performing Google searches, and utilizing Sign-in with Google for third-party apps or services.

    Exemption for YouTube Videos

    It is important to note that Google currently has no plans to delete inactive accounts that have YouTube videos. If an old unused account is linked to YouTube and has a public video on it, Google will not delete that account despite its inactivity. However, it is possible that the company may update this policy in the future.

    To ensure the security of user accounts and data, Google's decision to delete inactive Gmail accounts is a proactive measure. Users are advised to take the necessary steps to keep their accounts active and protect their valuable information.

  • How Your Privacy Could Be at Risk: The Truth About Your Favorite Apps

    How Your Privacy Could Be at Risk: The Truth About Your Favorite Apps

    Our smartphones have become essential tools in our daily lives, keeping us connected, entertained, and organized. However, a recent study by The Money Mongers reveals a concerning aspect of smartphone use: many apps are extensively collecting and sharing our personal data. Notably, Meta‘s Threads app tops the list by gathering an astonishing 86% of user data.

    Meta’s recently launched platform, Threads tops the list

    This widespread data collection isn’t limited to a few apps. The study shows that 76% of apps collect some form of user data, with 51% sharing this information with third parties. From location tracking to accessing contact information, the range of data collected is broad and sometimes intrusive.

    Meta’s suite of apps is particularly active in this regard, but the trend crosses various categories, including shopping apps. This raises questions about privacy and the level of control we have over our personal information. Many users remain unaware of the extent to which their data is being used, often for purposes beyond their knowledge.

    The implications of such extensive data collection are significant.

    It’s not just about receiving targeted ads or personalized content; it’s about a fundamental aspect of our digital lives: privacy. As users, we need to be more aware of the apps we use and the permissions we grant.

    The key takeaway here is the need for awareness and caution in our digital choices.

    While enjoying the benefits of modern apps, users should also be mindful of the privacy trade-offs and advocate for more transparent and responsible data practices by tech companies.

    Source: 1, 2