Tag: Competitive Pricing

  • Why Xiaomi Tablets Are Gaining Popularity Rapidly

    Why Xiaomi Tablets Are Gaining Popularity Rapidly

    The global tablet market has seen notable expansion in the second quarter of 2024, according to a report from Techinsights, with total shipments increasing by 14% compared to the previous year. Xiaomi tablets experienced significant growth, with a remarkable 138% year-on-year rise in shipments, totaling 2.1 million units. This achievement positioned Xiaomi in fourth place in the global market, capturing a 6% share.

    Apple continues to be the market leader with 13.5 million units shipped and a 38% share, followed by Samsung and Lenovo with market shares of 20% and 7%, respectively. Despite a 3% decrease in shipments, Amazon’s Fire tablets hold the fifth position with a 6% market share.

    Competitive Specs and Pricing

    The increasing popularity of Xiaomi tablets globally and in China can be attributed to several crucial factors. A significant driver of this growth is Xiaomi’s aggressive pricing and value proposition. By offering high-quality tablets at competitive prices, Xiaomi has disrupted the market, mirroring its success in the smartphone industry. This strategy appeals to budget-conscious consumers and those seeking value for money, allowing Xiaomi to capture a wider market share.

    User Experience

    While competing in a cost-sensitive market, Xiaomi has maintained a strong focus on user experience. Its tablets feature impressive displays, powerful processors, and long-lasting batteries. Xiaomi has also invested heavily in software optimization to ensure smooth performance and a user-friendly interface. The emphasis on these core features has resonated with consumers, fostering positive word-of-mouth and encouraging repeat purchases. Additionally, Xiaomi’s HyperOS for tablets plays a crucial part in enhancing the overall value proposition and promotes the adoption of multiple Xiaomi products.

    Strong Brand Reputation

    Xiaomi has developed a robust brand image built on innovation, affordability, and customer satisfaction. The company’s achievements in the smartphone sector have cultivated trust and loyalty among consumers, which has significantly contributed to the swift adoption of Xiaomi tablets.

    Strategic Market Expansion

    Xiaomi has employed a comprehensive strategy for market expansion, focusing on both emerging and developed markets and customizing its products to fit local preferences. For instance, the Xiaomi Pad 6 serves as the flagship tablet for the Indian market, while in China, the recently launched Pad 6s Pro is available. Moreover, Xiaomi’s budget-friendly brand, Redmi, has introduced two new tablets in the Indian market: the Redmi Pad Pro 5G and the Redmi Pad SE. These products are expected to drive further increases in shipments as more consumers turn to tablets for media consumption and productivity, reflecting the rising popularity of tablets due to their improved performance and optimization.

  • TCL C61B 4K QLED Google TVs with 120Hz & Dolby Atmos Launched

    TCL C61B 4K QLED Google TVs with 120Hz & Dolby Atmos Launched

    TCL has launched its latest C61B series of 4K QLED Google TVs, which come in sizes of 43 inches, 50 inches, 55 inches, and 65 inches. These new models are now listed on Amazon.in, starting at Rs. 32,990.

    TCL C61B SmartTV Specifications

    The C61B series sports a sleek unibody design, making it a stylish addition to any living space. Its minimalist aesthetic ensures compatibility with various interior decors. Utilizing QLED Pro technology, the series delivers vibrant visuals and employs quaternary quantum crystal material to prevent color fading for up to 100,000 hours. Enhanced by the AiPQ Pro Processor, HDR10+, and T-Screen Pro technology, the TVs offer higher contrast and wide viewing angles without halo effects.

    TCL has also integrated flicker-free screens and low blue light technology. Natural light optimization is included to reduce eye strain, making prolonged viewing safer. The built-in Google TV provides access to numerous OTT platforms, Google services like Google Meet and Google Kids, and Google Watchlist. Additionally, hands-free voice control and an integrated Google Assistant enhance user convenience.

    Enhanced Audio and Gaming Features

    The C61B series also comes with an ONKYO 2.1ch Subwoofer featuring DTS Virtual and Dolby ATMOS, providing a home theater-like audio experience. For gamers, it includes a 120Hz game accelerator, Game Master, and Dolby Vision, which collectively enhance gaming visuals and performance.

    The series boasts 4K QLED, QLED Pro, T-SCREEN Pro, 93% DCI-P3, 3840 x 2160 resolution, MEMC, and a 60Hz refresh rate for the 43-inch and 50-inch models, while the 55-inch and 65-inch models offer a 120Hz refresh rate. With a brightness level of 600 nits, it supports Dolby Vision, HLG, and HDR10+. The AiPQ Processor is complemented by 2GB RAM and 32GB storage. Additional smart features include TCL Home, Game Master, video chat, Miracast, quick settings, ALLM, and an aiming aid.

    Connectivity and Warranty

    Audio specifications include 30W output for the 43-inch and 50-inch models, and 35W for the 55-inch and 65-inch models, all featuring Dolby Atmos, DTS Virtual X, and an ONKYO 2.1ch Subwoofer. Connectivity options consist of Bluetooth v5.0, Wi-Fi 5, three HDMI ports, and one USB port. The series is backed by a two-year warranty.

    Pricing & Availability

    The TCL C61B series is priced competitively, with the 43-inch model at Rs. 32,990, the 50-inch model at Rs. 37,990, the 55-inch model at Rs. 45,990, and the 65-inch model at Rs. 72,990. These models are available for purchase on Amazon.in.


  • Xiaomi 14 Ultra India Launch: Price Around a Lakh

    Xiaomi 14 Ultra India Launch: Price Around a Lakh

    Xiaomi surprised the tech community with the launch of the Xiaomi 14 Ultra in India, alongside the standard Xiaomi 14 model. This new release marks Xiaomi’s second Ultra smartphone, following the Mi 11 Ultra introduced in 2021. The Xiaomi 14 Ultra stands out as the most expensive phone ever produced by the company, yet it manages to offer competitive pricing compared to its rivals.

    Xiaomi 14 Ultra Price and Specifications

    The Xiaomi 14 Ultra is available in a single configuration with 16GB of RAM and 512GB of storage in India. Priced at ₹99,999 ($1,210), this smartphone presents a compelling option for consumers seeking top-tier performance and ample storage capacity. In contrast, competing models like the Samsung Galaxy S24 Ultra and Apple iPhone 15 Pro Max start at higher price points of ₹1,29,999 ($1,570) and ₹1,59,900 (~$1,930), respectively, for models with half the storage capacity. The Xiaomi 14 Ultra comes in black or white color choices, featuring elegant vegan leather finishes.

    Xiaomi 14 Ultra Sale and Launch Details

    Scheduled for sale starting at 12 PM on April 12, the Xiaomi 14 Ultra will be available for purchase through M.com and Xiaomi Home stores. Additionally, Xiaomi has introduced a special variant called the Xiaomi 14 Ultra Reservé Edition, which can be pre-ordered early starting from 12 PM on March 11 by making an upfront payment of ₹9,999 (~$120). This exclusive version includes a unique case that enables users to attach filters to enhance the smartphone’s camera capabilities, with sales commencing on April 8.

    Xiaomi 14 Ultra Launch Offers in India

    Customers can benefit from a ₹5,000 ($60) instant discount on transactions using ICICI Bank credit/debit cards, along with a ₹5,000 ($60) exchange bonus on selected devices. Moreover, Xiaomi is providing attractive incentives for buyers, including a complimentary screen replacement within the initial 6 months of purchase, one year of free out-of-warranty repairs (inclusive of labor costs), a dedicated relationship manager, and a three-month free subscription to YouTube Premium for first-time users.