Key Takeaways
1. The Await Camera resembles a classic disposable camera with a small lens, viewfinder, and flash, but includes a digital screen for displaying battery life and photo count.
2. It offers a film-like experience by allowing users to take 24 photos per “film roll,” which can only be viewed and ordered for prints through a smartphone app.
3. Unlike some models, the Await Camera does not let users preview photos after taking them, making it more similar to traditional film cameras.
4. The camera is compact (98 x 68 x 15 mm, 96 grams) and charges via USB-C, but lacks manual focus or exposure adjustments.
5. The Await Camera is expected to launch globally in March or April, with a price range between $70 and $100, and film rolls costing $9.99 for printing and delivery of 24 photos.
At first look, the Await Camera appears very much like a classic disposable camera. The front has just a tiny lens, an optical viewfinder, and a flash. On the back, there’s a small screen that shows details like the battery level, how many pictures are left on the “film roll,” and the status of the connection to the smartphone app.
Digital or Analog?
This little display is the only sign that the Await Camera is digital, not analog. The Swiss company Rolling Square, which created the Await Camera, aims to give users an experience that feels more like using a film camera rather than a smartphone. Once the digital “film roll,” which can hold up to 24 photos, is fully used, users must change the film through the smartphone app. At this stage, pictures can’t be viewed, but users can order prints that will be sent directly to them.
Comparing to Other Models
This feature makes the Await Camera a step ahead of the Fujifilm X half model, where pictures can at least be seen digitally in “film camera mode” after the roll is finished. However, with the Fujifilm, users must pay for the 24 photos before they even capture them. The Await Camera is quite small, measuring 98 x 68 x 15 millimeters and weighing just 96 grams, and it charges via USB-C. The company hasn’t shared any details about the camera’s hardware, and users can’t manually adjust focus or exposure settings.
Launch Information
The Await Camera is set to be released globally around March or April. The final price is still undecided, but it is predicted to be between $70 and $100. A “film roll” will cost $9.99, which includes the printing and delivery of 24 photos. More details about the launch will be available soon on the manufacturer’s website.
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