Key Takeaways
1. Canon is exploring the creation of a retro-style camera, focusing on ergonomics, but a release is unlikely this year.
2. The company is developing a new APS-C camera to compete with models like the Sony ZV-E10 II, aimed at social media users.
3. The upcoming Canon EOS RV is rumored to include features tailored for video, enhancing its appeal in the compact APS-C market.
4. The PowerShot V3 will be a budget-friendly power-zoom version of the PowerShot V1, which is currently Canon’s flagship compact camera.
5. Canon manufactures its own sensors, demonstrating commitment to the compact camera market through in-house production and R&D efforts.
We recently shared news about two new Canon cameras on the horizon: a small APS-C model that targets the Sony ZV-E10 II and a new PowerShot V3, which adds a power-zoom feature to the recently revealed PowerShot V1. In an interview at the CP+ show with Phototrend, Canon officials provided some insights about these upcoming products, but you’ll need to interpret their words carefully.
Interest in Retro Cameras
Canon engineer Manabu Kato mentioned that the company has noticed the demand for a retro-style camera, similar to the Nikon Z f (currently priced at $2,396.95 on Amazon), and they are seemingly putting effort into how to create such a camera. Kato hinted that one of the key issues with a retro camera—something that has apparently held Canon back from entering the retro market until now—is ergonomics. However, he didn’t outright dismiss the recent speculations about a retro model inspired by the iconic AE-1. Still, if Canon is looking to introduce a retro camera design, it likely won’t happen this year.
APS-C Camera Developments
When it comes to Canon’s APS-C series, which was recently mentioned in connection with a potential new hybrid camera aimed at social media users, Kato was not very revealing about specifics, but he encouraged fans to “Stay tuned.” He acknowledged the current anticipation surrounding future APS-C models and indicated that Canon intends to fulfill those expectations.
This essentially confirms that Canon is gearing up to compete in the compact APS-C market, which is currently dominated by models like the Sony ZV-E10 II (currently $999 at Best Buy) and Fujifilm’s well-regarded X-T series along with the new X-M5. It appears that this competition will take the shape of the Canon EOS RV, which has been rumored to include features tailored for video.
PowerShot V3 Insights
Recently, the Canon PowerShot V3 also surfaced as a likely more budget-friendly power-zoom version of the Canon PowerShot V1, which debuted earlier this year for around $990. Canon’s Go Tokura stated that the PowerShot V1 “Will be our flagship compact device,” suggesting that the V1 might be the most expensive model in the PowerShot range for now. Additionally, Yasuhiko Shiomi confirmed that the 1.4-inch sensor in the Canon PowerShot V1 is produced in-house rather than being sourced from another supplier.
Canon has a history of manufacturing its own sensors for many of its cameras, and by investing in R&D and producing its own sensor for the PowerShot series, it shows that Canon is dedicated to the compact camera market for the foreseeable future.
Phototrend
Image credit: Nsey Benajah on Unsplash
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