Tag: animatronic toy

  • Realistic Pikachu Plush Unveiled by The Pokémon Company

    Realistic Pikachu Plush Unveiled by The Pokémon Company

    Key Takeaways

    1. A new animatronic Pikachu collectible was announced at the Pokémon Europe International Championships, designed to be the most realistic version yet.
    2. The animatronic Pikachu features moving ears, eyes, and mouth, and can produce over 120 unique sounds and facial expressions.
    3. It includes sensors on its face and belly that react to touch, enhancing interaction.
    4. The MSRP is £89.99 (approximately $123), with an expected exclusive launch at the Pokémon Center online store later this year.
    5. A certificate of authenticity and a “1st Edition” label will accompany the toy, with plans for broader retail availability in the future.


    The Pokémon Company has always understood what their fans longed for – a realistic Pikachu to bring home. Back in 1998, Hasbro introduced an electronic Pikachu plush that featured moving ears, a mouth that opened and closed, glowing cheeks, and voice lines, including the beloved “Pika Pika.” A commercial from that time highlights this toy, which is now over 25 years old:

    New Launch Announcement

    A brand new Pikachu collectible is set to hit the market – said to be the most realistic yet. At the Pokémon Europe International Championships held in London, The Pokémon Company revealed an exciting new item: an animatronic version of the beloved character. Insider Gaming was present and shared a brief video showing the toy in action.

    How It Works

    Animatronic refers to the plush toy that integrates mechanical parts and electronics to make the Pokémon come alive as closely as possible. It has ears that move, eyes that animate, and a mouth that can move, all controlled by features on its back. In a way, it acts like a hand puppet – but it has a much wider range and accuracy. The animatronic Pikachu can produce over 120 unique sounds and facial expressions. It also has sensors on its face and belly that react to touch, which makes the interactions feel more lively and engaging.

    Pricing and Availability

    The MSRP is £89.99 – approximately $123 – though the international pricing is yet to be disclosed. While no exact release date is provided, it’s expected to be available later this year. Upon launch, the animatronic Pikachu will be sold exclusively at the Pokémon Center online store and will come with a certificate of authenticity and a “1st Edition” label. Although it has not been officially listed yet, there are plans for a broader retail release at a future date.

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