Key Takeaways
1. Casio launched a new G-Shock model in partnership with All Nippon Airways (ANA), focusing on the DW-5600, priced at ¥19,800 (~$127).
2. The watch features a white resin case and strap, with soft blue accents representing ANA’s airline colors and a dual “ANA / Casio” logo.
3. The strap includes airport-style text and graphics, giving it a unique airline merchandise feel, while the ANA logo is engraved on the back.
4. A standout feature is the LED backlight that projects an airplane silhouette on the display, enhancing its appeal among collectors.
5. The packaging is co-branded and designed to resemble a collectible item, emphasizing the watch’s theme without introducing new technology or materials.
Right around Christmas, Casio has launched a new G-Shock partnership with All Nippon Airways (ANA), focusing on the square DW-5600. Announced on Instagram by @geesgshock, this model is expected to appear in ANA’s retail outlets and online platforms in Japan soon, with a price set at ¥19,800 (~$127). This marks the second recent collaboration between ANA and a Japanese watchmaker, the first being the Seiko x ANA – you can read more about that here.
Design Features
The watch features a completely white resin case and strap, accented with soft blue tones that align with ANA’s airline colors. The dial maintains the classic DW-5600 design but replaces the usual branding with a dual “ANA / Casio” logo above the screen, giving it a more corporate and collaborative appearance.
Strap and Back
The strap is adorned with airport-style text and route markers, along with a prominent airplane graphic down its center. It’s a bit busy but has a clear intention behind it—almost akin to airline merchandise rather than a standard G-Shock. On the back of the case, you’ll find the ANA logo engraved into the steel as well.
Fun Features
One of the standout features appears when you press the light button. Rather than a simple glow, the LED backlight projects the silhouette of an airplane onto the display. This feature is subtle during the day, but at night, it transforms into the watch’s most enjoyable aspect, sure to be a talking point among collectors.
Underneath the aesthetics, the functionality remains unchanged. It’s still the traditional DW-5600, boasting shock resistance, 200 m water resistance, a stopwatch, countdown timer, alarm, and LED backlight. There’s no solar charging or radio sync included—this is a classic, battery-operated square.
Packaging and Appeal
The packaging is also themed around the collaboration. The images showcase a co-branded ANA box and round presentation case, which lends it a feel that’s more like a collectible or souvenir than a typical retail G-Shock. While this ANA edition doesn’t introduce new technology or materials, its charm lies in the theme: a clean white square, airline branding, and small details like the airplane backlight. For now, it seems to be exclusive to Japan.
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