In the latest Corporate Report 2024, released on September 13, 2024, Sony outlines its vision for an entertainment company that aligns with societal changes and advancements in technology. The report highlights the significant roles that artificial intelligence (AI) and machine learning (ML) will play, particularly in the gaming industry.
Advancements in Game Development
Sony aims to incorporate technologies like real-time 3D processing and sensor technology into its game development processes. The objective is to accelerate production times and lower expenses while maintaining high standards of quality. An example mentioned in the report is the making of Marvel's Spider-Man 2, where speech recognition software was utilized to automatically sync subtitles with character dialogues. This innovation considerably shortens the time required for development.
Innovative Capture Techniques
Additionally, Sony is investing in the Volumetric Capture Studio, which is designed to collect 3D data of people and settings to create images and 3D assets. This captured data will be utilized throughout the company and may also be offered for sale externally. In partnership with Epic Games, Sony is exploring the Unreal Engine to repurpose 3D elements from music video production for use in video games.
Ethical Considerations in AI Use
The application of AI in game development presents significant possibilities but also raises important ethical discussions. A major concern includes the potential displacement of jobs, along with worries that AI might hinder the creative process for developers. Proponents argue that AI can help eliminate monotonous tasks, giving developers more time to concentrate on creative projects. A conversation about Sony's increased reliance on AI has already begun on Reddit.
Image source: PlayStation, Frank_Reppold / Pixabay
