Flipkart Introduces Modiface AI Advanced Skin Analyser for Personalized Skincare
Flipkart, one of India's leading online retailers, has taken a step towards AI-driven beauty shopping with the introduction of the Modiface AI Advanced Skin Analyser. This innovative tool allows shoppers to receive personalized skincare routines, enhancing their online skincare shopping experience. Since its launch, the Skin Analyser has already contributed to a 21% increase in conversions on products that utilize the tool. With further adoption, this number is expected to rise even higher.
Commitment to Next-Gen AI-driven Technology
In collaboration with ModiFace, an AR technology company in the beauty industry, Flipkart is dedicated to embracing next-generation AI-driven technology to enhance customer experience. Tools like the Modiface AI Advanced Skin Analyser instill confidence in customers by providing tailored recommendations for specific skincare products, ultimately saving time and effort.
How the Modiface AI Advanced Skin Analyser Works
Users can easily access the Advanced Skin Analyser feature and choose their skin type, such as oily, normal, combination, or dry skin. With just a selfie, users can receive personalized recommendations based on their specific needs. The tool analyzes various aspects of the skin, including pores, wrinkles, pigmentation, radiance, fine lines, acne, and firmness. Based on the analysis, the feature offers a customized skincare routine that covers seven stages: cleanse, prepare, treat, moisturize, care, targeted, and protect.
Enhancing the Shopping Experience
Ravi Kishnan, Head of Flipkart Labs, explains that the demand for personalized skincare solutions has grown significantly in recent years. However, many online recommendations may not be suitable for individual skin types. The Modiface AI Advanced Skin Analyser addresses this issue by helping users identify the most suitable skincare products and providing them with a rationale for their choices. The tool utilizes an AI algorithm that has been validated with over 10,000 images, ensuring accurate recommendations. On average, users spend approximately seven minutes with the tool, further enhancing their shopping experience.
Partnership with Modiface
Jennifer Tidy, EVP of Partnerships at Modiface, expresses excitement about the partnership with Flipkart and the availability of the Advanced Skin Analyser in India. This collaboration aims to revolutionize the way customers shop for skincare products by providing them with personalized, data-driven recommendations.
Try the Modiface AI Advanced Skin Analyser
Interested users can try the Modiface AI Advanced Skin Analyser by watching a demo video to understand its accuracy and functionality. This tool promises to transform the skincare shopping experience, giving customers the confidence to make informed choices and achieve their desired skincare goals.
