Instagram's CEO, Adam Mosseri, recently shared a video introducing new AI features named "Movie Gen" for its platform. The concept is straightforward: users can upload a video, turn on the "Movie Gen" filter, and briefly explain how they want the AI to modify the video.
AI Transformations Previewed
In the announcement video, viewers get a glimpse of the potential changes AI can make, like altering a person's outfit or modifying the background environment. The goal is to allow users to tweak any part of their video in just seconds by inputting their desired changes. Although Mosseri hints at a launch for Movie Gen next year, he hasn't provided exact dates or detailed insights about how this feature will function in its final version.
User Reactions Mixed
Despite Mosseri's excitement about Movie Gen's features, a significant number of Instagram users seem frustrated at the idea of dealing with even more AI-generated material. Many users expressed their desire for a feed free from AI influences and called for improved monetization for genuine, non-AI content. Critics are vocal about the platform's push towards creating "fake videos" and lack of originality. The social media site also appears to have no intentions of labeling AI-generated content, as shown in Mosseri's unofficial announcement video.
Adam Mosseri (Instagram) | Claudio Schwarz (teaser image)
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