With around 2,000 films and 25,000 songs released each year, India is a key player in the media sector. Though this industry currently offers abundant employment opportunities, a well-known filmmaker has expressed frustration over delays caused by human musicians. He has decided to delegate all music-related tasks to artificial intelligence moving forward. Ram Gopal Varma has introduced RGV Den Music, a project that intends to showcase exclusively AI-generated music. The tracks will be sourced from various applications, including Suno and Udio, as noted by Varma.
A Shift in Filmmaking
The filmmaker announced that all his upcoming projects will eliminate human involvement in music creation. He revealed that his latest film, Saree, features a soundtrack that is completely generated by AI. After voicing dissatisfaction with composers for their inability to meet deadlines and manage schedules, Varma also criticized lyricists for failing to capture the true essence of songs. He argued that human involvement often hampers the creative process, while AI can produce results almost instantaneously and at minimal cost.
Industry Reactions
While many directors, like Christopher Nolan, are opposed to the extensive use of AI in filmmaking and believe that human-generated art cannot be easily replaced, Varma is convinced that human composers, lyricists, musicians, and singers "will be vastly affected and then completely disappear in the near future." He predicts that as applications for generating multimedia content become increasingly affordable and efficient, the need for human artists will diminish.
Ownership and Rights
Addressing the contentious issue of ownership regarding AI-generated works, Varma highlighted Reclaim Protocol and Story Protocol, two startups designed to protect the rights of his AI-created soundtracks through cryptographic proofs.
For those musicians eager to adapt to the AI revolution rather than resist it, Bobby Owsinski's The Musician’s AI Handbook: Enhance And Promote Your Music With Artificial Intelligence may be worth exploring. This 277-page guide is available for purchase at $9.99 in Kindle format and $39.99 in paperback.
