Google’s Search Generative Experience (SGE) is now available in over 120 new countries and territories, thanks to its utilization of artificial intelligence to provide more interactive and informative search results.
Initially launched in the United States, SGE has expanded to India and Japan, and now includes countries such as Mexico, Brazil, South Korea, Indonesia, Nigeria, Kenya, and South Africa. A complete list of supported countries and territories can be found on Google’s website.
To enable SGE in Chrome on desktop, users can visit Search Labs. Access to SGE through the Google app on Android and iOS will be available in the coming week.
In addition to the expanded availability, Google has introduced four new languages for SGE: Spanish, Portuguese, Korean, and Indonesian. This means that users in these countries can now enjoy the benefits of SGE in their native language.
New Features
SGE also includes new features that enhance the search experience. Users can now ask follow-up questions directly from search results pages, allowing for a more conversational approach. Additionally, there is now a dedicated ad slot for displaying prior questions and search results, including search ads. These features will be rolled out gradually over the next few weeks, starting with English in the US.
Google is also working on new AI-powered translation capabilities for SGE. Users will soon be able to indicate the specific meaning they have in mind when asking SGE to translate a phrase with words that can have multiple meanings. This feature is currently being launched in the US for English to Spanish translations, with plans to support more countries and languages in the future.
