Key Takeaways
1. AMD has launched the RX 9070 and RX 9070 XT, gaining attention for their strong price-to-performance ratio and better availability than RTX 50 GPUs.
2. AMD Radeon sales in Japan have reached a record-high share of 45%, but ASRock aims for a 70% share, indicating room for growth.
3. AIB partners are facing production challenges due to a shortage of GPUs, affecting the supply of Radeon cards.
4. The RX 9070 and 9070 XT are performing well globally, ranking among the top sellers in markets like the UK, Germany, and the US.
5. AMD is currently successful in the GPU market but will face competition from Nvidia as they prepare to launch the RX 9600 and RTX 5060 series.
AMD has successfully launched the RX 9070 and RX 9070 XT, which have gained a lot of attention. Their great price-to-performance ratio and a larger availability compared to the limited supply of the RTX 50 GPUs have led to strong sales for AMD Radeon cards. This surge in sales is likely to positively impact Team Red’s market share, helping it to close the gap with Nvidia, who has been the market leader in recent times.
Sales Success in Japan
During a Team AMD Roundtable event in Japan, Yoshiaki Sato, the Marketing Manager for AMD Japan, shared that “Radeon’s sales share in Japan has reached 45%.” This is said to be a record-high figure. Nevertheless, ASRock’s representative, Mr. Haraguchi, expressed a wish for a 70% share, noting that Team Red is still “below the majority.”
Supply Challenges
AIB partners at the event raised concerns about their inability to produce as many Radeon cards as needed due to a shortage of GPUs. In simpler terms, the supply for Radeon GPUs like the Navi 48, which is used in the RX 9070 and 9070 XT, is insufficient, leading to a decrease in card production by AIBs.
If AMD can resolve this supply issue, it could lead to better stock levels, which may lower prices and boost sales, further increasing AMD’s market share.
Global Performance
The RX 9070 and 9070 XT aren’t just doing well in Japan; previous reports have indicated that Team Red’s newest cards are also selling effectively in the UK and Germany. In the US, they are among the top sellers on Newegg, with two RX 9070 XT AIB models ranking 4th and 5th, nestled between other AMD models like the RX 6600 and RX 7900 XTX (Available on Amazon). For comparison, the RTX 5080 is the sole RTX 50 card listed in Newegg’s top ten best-sellers, coming in at 9th place.
Currently, AMD is riding high in this GPU generation. It will be interesting to see if they can maintain their edge over Nvidia as we approach the entry-level and lower-midrange segments with the upcoming RX 9600 and RTX 5060 series.
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