Tag: Xiaomi Air Conditioners

  • Xiaomi Air Conditioners Dominate JD 618 Sales: 7 of 10 Units

    Xiaomi Air Conditioners Dominate JD 618 Sales: 7 of 10 Units

    Xiaomi's air conditioner division is experiencing remarkable growth, establishing a significant market presence within a few short years.

    According to CNMO, Xiaomi air conditioners have become one of the top choices for consumers, with JD deliveries showing that 7 out of 10 delivered units are from Xiaomi. This is a significant increase from the previous year's 2 out of 10, indicating a substantial rise in consumer preference for the brand.

    Unprecedented Success During JD’s 618 Sales Event

    During the recent 618 shopping festival, Xiaomi achieved the third position in online air conditioner sales, surpassing well-known brands like Haier and Aux. The company also set a record by shipping 78,000 units in a single day.

    Xiaomi is now competing directly with established giants like Midea and Gree. Three of Xiaomi’s models have ranked in the top ten for cumulative sales in both the fresh air conditioner and large hanging air conditioner categories.

    Beyond Sales: Customer Satisfaction

    Xiaomi's approach is not limited to sales figures. They have also gained customer loyalty by providing exceptional after-sales service, including installations within 10 minutes of delivery.

    Xiaomi’s journey in the air conditioner market began in 2021. Since then, the company has seen its shipments grow exponentially, reaching over 2 million units in the first year alone. This upward trend continued, with 4.4 million units shipped in 2023. In the first quarter of 2024, Xiaomi shipped 690,000 air conditioners, marking a 63% year-on-year growth.

    Projections indicate that this momentum will persist, with over 7 million units expected to be shipped in 2024. This would secure Xiaomi’s position as the third-largest player in the online market, with potential to reach the top spot across all sales channels.

    Future Projections

    Analysts foresee even greater dominance for Xiaomi in the coming years. By 2026, it is anticipated that air conditioner shipments will surpass those of Xiaomi TVs, which have traditionally been a leading product in their IoT portfolio. This shift positions air conditioners as the primary revenue generator for Xiaomi’s smart home business, underscoring their growing importance in the company's overall strategy.

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  • Xiaomi Air Conditioner Sales Soar 63% in Q1 2024

    Xiaomi Air Conditioner Sales Soar 63% in Q1 2024

    Xiaomi, the Chinese tech behemoth recognized for its wide-ranging product lineup, has witnessed a significant surge in its air conditioner division, recording a 63% year-on-year growth in shipments for the first quarter of 2024. The company dispatched an impressive 690,000 units, marking a steady upward trend that has been evident for several years.

    Financial Growth and Market Entry

    This achievement is part of a larger narrative for Xiaomi, which recently reported a doubling of net profits to 6.5 billion yuan ($897.6 million). This growth is fueled by robust sales in smartphones, IoT products, and smart home appliances. Xiaomi made its foray into the air conditioner market in 2021. Since then, the company has seen remarkable growth, shipping over 2 million units in its debut year. In 2022, this figure rose to 3 million, maintaining a consistent 50% annual growth rate.

    Continued Momentum and Future Projections

    The momentum continued into 2023, with Xiaomi shipping an impressive 4.4 million air conditioner units, reflecting a 49% increase from the previous year. The second quarter of 2023 was especially successful, with a shipment surge of over 90%. Looking ahead to 2024, projections suggest that Xiaomi is on course to ship more than 7 million air conditioners, capturing an 11.5% retail share. This would solidify Xiaomi's status as the third-largest player in the online market and potentially across all channels, underscoring the company’s expanding influence in the smart home appliance sector.

    Strategic Shift and Future Aspirations

    However, Xiaomi's ambitions for its air conditioner business extend beyond these achievements. Industry experts forecast that by 2026, air conditioner shipments could surpass those of Xiaomi TVs, a traditionally strong category in the company’s IoT portfolio. This shift would make air conditioners the top revenue generator for Xiaomi’s IoT business, highlighting the growing importance of this category in the company’s broader strategy.

    The success of Xiaomi’s air conditioners can be attributed to various factors, including a dedication to innovation, aggressive pricing, and seamless integration with Xiaomi’s broader ecosystem of smart home devices. By prioritizing energy efficiency, smart features, and appealing designs, Xiaomi has managed to capture an increasing share of the air conditioner market, especially among tech-savvy consumers.

    Future Growth and Market Position

    As Xiaomi continues to enhance its presence in the smart home sector, the air conditioner business is set to play a critical role in its future growth. With a commitment to continuous improvement and a focus on meeting customer demands, Xiaomi is well-positioned to sustain its upward trajectory in this rapidly evolving market.

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