Tag: Threads

  • Ads Expected on Threads in 2025: What to Know

    Ads Expected on Threads in 2025: What to Know

    While the alternative to X/Twitter, called Bluesky, took over three years to reach 15 million users, Meta’s Threads achieved that milestone in about 10 hours. Although Threads is currently having difficulty reaching the 300 million user mark, it seems that “more than 250 million” users is sufficient to initiate plans for monetization. In mid-2023, Mark Zuckerberg mentioned that Threads has the potential to be the next social network from the company to reach 1 billion users, suggesting that advertising would come after achieving “hundreds of millions,” though he did not specify a clear figure. Recent info suggests that this could happen next year.

    Advertising Plans for Threads

    As per “three sources with direct knowledge of the plans” who talked to the Information, advertising is expected to launch on Threads in early 2025. Last month, Zuckerberg referred to 275 million monthly active users while discussing Threads and its future prospects. The three insiders also noted that only a limited group of advertisers will be allowed on the platform during the initial phase, set to begin in January 2025.

    Future Features and Revenue Expectations

    Conversely, Meta’s CFO Susan Li addressed this topic in a post-earnings call in October, indicating that Threads is not anticipated to be “a significant revenue driver for 2025.” She also shared that the app will receive additional features soon, but unfortunately, she did not reveal any specifics about these new additions. With Facebook currently dealing with numerous scams and questionable advertisements while often enforcing unnecessary censorship on various opinions, Threads could serve as a remedy for these issues. However, it’s possible that Meta could repeat its previous mistakes, leaving us to wonder what 2025 will hold for users of this platform.

    Source: Link

    Tags: , ,
  • Apple Removes WhatsApp and Threads from China App Store

    Apple Removes WhatsApp and Threads from China App Store

    Apple has taken down WhatsApp and Threads, messaging apps owned by Meta (formerly Facebook), from the App Store in China due to national security concerns, as reported by Reuters.

    Both WhatsApp, a widely used end-to-end encrypted messaging platform, and Threads, a newer social networking app, are no longer accessible for download on iPhones in China. Apple acknowledged the removal, attributing it to national security issues, although specifics are limited. Apple stated, “The Cyberspace Administration of China ordered the removal of these apps from the China storefront based on their national security concerns.” Meta has not provided further comments and directed inquiries back to Apple.

    Extension of App Removal

    According to app monitoring entities Qimai and AppMagic, the removal of WhatsApp and Threads is part of a broader trend. There are reports indicating that Signal and Telegram, two messaging apps known for their emphasis on privacy, have also been taken down from the Chinese App Store. While Apple has not officially confirmed these additional removals, the AppleCensorship website, which tracks changes in the Chinese App Store, lists Signal and Telegram as “disappeared.”

    Impact on Signal and Telegram

    Signal president Meredith Whittaker clarified the situation by stating, “Signal was already blocked in China by the country’s Great Firewall.” Although Signal may have been downloadable previously, registrations and messages on the app are reportedly blocked in China. This implies that the removal from the App Store may not significantly affect users, as they would encounter obstacles in using the app even if downloaded. The scope of China’s recent actions against messaging apps remains unclear, shedding light on the ongoing conflict between national security interests and user privacy, especially in encrypted communication platforms.

    Tags: , ,
  • Threads Emerges as a Prominent Player in Social Media Space with a Whopping User Base of 130 Million

    Threads Emerges as a Prominent Player in Social Media Space with a Whopping User Base of 130 Million

    Threads, Instagram‘s latest venture, has quickly become a crowd favorite, with Mark Zuckerberg, the CEO of Meta, announcing it has attracted over 130 million monthly users. This impressive growth comes amid the evolving social media landscape following Elon Musk’s takeover of Twitter, now called X. Threads is holding its own in a competitive field that includes Bluesky, Mastodon, and others, showcasing its potential to be a key player.

    Can Threads Hit the Billion-User Mark?

    Zuckerberg shared that Threads is on a solid growth path, even surpassing the buzz it generated at its launch. This momentum hints at Threads’ potential to hit the billion-user mark, a target Zuckerberg previously mentioned, and this clearly shows confidence in its future.

    Meta’s Expanding Reach

    Meta’s family of apps continues to expand its reach, with billions of people logging in daily across platforms like Facebook, WhatsApp, and Instagram. Threads, in particular, has seen a significant boost in downloads, ranking it among the top apps worldwide in December. This spike in interest can be traced back to Meta’s efforts to integrate Threads more closely with its existing network, encouraging a resurgence in its popularity.

    A Resurgence in Popularity

    Despite a dip in interest after its initial launch, Threads has bounced back, thanks in part to strategic promotions that have reintroduced the app to a wider audience. Estimates now place its total user base at around 160 million, a figure that speaks to its growing appeal. On the financial front, Meta reported strong earnings, surpassing analyst expectations and announcing its first-ever cash dividend, signaling a period of financial health and optimism for the company.

    Tags: , ,
  • Users Gain Independence to Delete Their Threads Account

    Users Gain Independence to Delete Their Threads Account

    Meta has announced two welcome changes to its social media platform, Threads by Instagram. Previously, users were unable to delete their Threads accounts without also deleting their Instagram accounts. However, with the new update, users now have the ability to delete their Threads account independently. This change allows for more control over their Instagram and Threads accounts. The feature can be accessed from the Settings menu in the Delete or Deactivate Profile section. Users can then choose their preferred option, and their Instagram account will not be affected.

    Another significant change is the privacy concern regarding the content shared by Threads users. Previously, the content was visible to users on Facebook and Instagram, which raised privacy issues. However, with the latest update, a new option has been added under Settings > Privacy. This option allows users to 'opt out of being featured outside Threads', providing them with more control over their privacy.

    Both of these changes are rolling out to all users, and it is recommended that users update their Threads app to the latest version to access these new features. These updates address some of the major drawbacks that users had experienced with the Threads platform, and it is expected to improve the overall user experience.

    Tags: , ,