Samsung is changing the way we game on mobile with the full rollout of its cloud gaming service, which is now accessible on all Galaxy devices in North America. This service is crafted to remove the hassle of downloads, lengthy waiting periods, and complicated onboarding, aiming to make mobile gaming easier for players. At the same time, it offers a smart way for publishers to connect with users.
An Improved Experience for Galaxy Users
Before this new launch, we mentioned that Galaxy devices weren’t the top choice for gaming. However, this latest update means that Galaxy users can expect a noticeably better gaming experience.
A Game Changer in Mobile Gaming
After its introduction as an open beta last year, Samsung’s mobile cloud gaming platform has now officially launched. Players can now access Android-native games directly from the Galaxy Store without needing to download anything or set up accounts. The service also reduces latency, which provides a smooth gaming experience on all Galaxy devices.
This represents a big change in mobile gaming. While streaming has taken over music and video, mobile gaming has mostly relied on downloads. Samsung hopes to change that by eliminating barriers like complicated installations and waiting times.
The platform allows for an instant, click-to-play experience that benefits gamers and game publishers alike by offering a more effective user acquisition model. By simplifying the gaming process, Samsung is paving the way for mobile gaming to grow in line with what today’s consumers expect.
Advantages for Gamers and Game Makers
For game publishers, Samsung’s cloud gaming service tackles a key issue: poor conversion rates in traditional game ads. Right now, only 5% of users who interact with a game ad actually install and play it, mainly due to the long onboarding process. Samsung’s platform removes this obstacle, letting players dive straight into gaming from an ad.
During the beta period, this strategy improved conversion rates to 50%—a tenfold increase compared to the industry average. Plus, the number of monthly active users in the U.S. and Canada rose by 149% year-over-year, showing its strong appeal.
Samsung’s platform also works with Android native APKs, fits well with current in-game monetization methods, and offers cloud-based attribution solutions with key mobile measurement partners (MMPs). These features make it simpler for publishers to add the service into their workflows without causing disruptions.
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