Key Takeaways
1. Insta360 is set to unveil the Go Ultra on August 21, following the release of the X5 Satin White Limited Edition camera.
2. The expected retail price for the Go Ultra is between $420 and $470, which is viewed as competitive compared to rivals like GoPro and DJI.
3. The Go Ultra’s pricing represents a 13% increase from last year’s Go 3S model.
4. It features a new 1/1.28-inch camera sensor capable of capturing video at 4K/60 FPS with a bitrate of 180 Mbps.
5. The camera is powered by a 5 nm chipset, enhancing its performance and capabilities.
The Go Ultra appears to be Insta360’s second launch this month, following the release of the X5 Satin White Limited Edition, which is currently priced at $549 on Amazon and came out nearly two weeks ago. For now, the company is being quite secretive about what it plans to reveal on August 21.
Upcoming Release
What we’ve seen from Insta360 so far indicates that the Go Ultra will be unveiled on Thursday. Meanwhile, leaker Igor Bogdanov claims to have insider pricing info ahead of the camera’s official debut.
Pricing Insights
The Go Ultra is expected to retail between $420 and $470. Although Bogdanov hasn’t pinpointed an exact figure, he believes this range is “not bad” considering what competitors like GoPro and DJI are currently offering or will be offering soon.
Specifications
If we take $445 as the average price, this would represent a 13% increase compared to last year’s Go 3S. To justify this price hike, Insta360 is said to have included a new 1/1.28-inch camera sensor that can capture video at 4K/60 FPS with a bitrate of 180 Mbps, all powered by a 5 nm chipset. For more rumored technical details about the Go Ultra, refer to our earlier article.
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