Tag: Counterpoint Research

  • OnePlus Compact Flagship Phone May Launch in India Soon

    OnePlus Compact Flagship Phone May Launch in India Soon

    Key Takeaways

    1. OnePlus is launching the OnePlus 13T, a compact flagship smartphone, in China, with plans to potentially introduce it in India.
    2. A Counterpoint Research survey reveals 74% of Indian consumers prefer smaller smartphones, highlighting a demand for compact flagships.
    3. Usability is crucial, with 73% of respondents prioritizing one-handed operation and comfort in their smartphone design preferences.
    4. The OnePlus 13T features a 6.32-inch display, Snapdragon 8 Elite SoC, 50MP main camera, and a 6260mAh battery with 80W fast charging.
    5. The device is designed for performance and comfort, addressing the gap in the market for high-performance compact smartphones.

    OnePlus is set to launch the OnePlus 13T, a small flagship smartphone, in China today. It seems the company is also thinking about bringing this compact device to India. This idea comes from a recent survey by Counterpoint Research, which was commissioned by OnePlus, indicating that there is a demand for a compact flagship from the brand.

    Rising Interest in Compact Flagships

    The survey conducted by Counterpoint Research shows that there is an increasing interest among Indian consumers for a compact flagship smartphone from OnePlus. It turns out that 74% of people surveyed prefer smaller smartphones, while 68% think there are not enough choices in this area. Consumers are eager for high-performance capabilities in smaller devices, with 88% ready to buy a compact phone if it features a powerful processor and a long-lasting battery. OnePlus, being a popular brand for future compact smartphone purchases, seems to be in a good position to cater to this need.

    Usability and Design Preferences

    The survey further emphasizes how important usability is, with 73% of respondents highlighting the need for one-handed operation and comfort, making a compact design crucial. The preferred screen size for 60% of those surveyed falls between 6 to 6.5 inches. Furthermore, as mobile gaming becomes more popular and AI-powered features gain traction, OnePlus has a significant opportunity to present a compact flagship that brings together performance, ease of use, and long-term comfort—addressing a clear void in today’s smartphone market.

    Specifications of the OnePlus 13T

    The OnePlus 13T, launching in China, boasts a 6.32-inch, 2640 x 1216p 1.5K LTPO display with a flat design. Under the hood, it runs on the Snapdragon 8 Elite SoC and features a 50-megapixel IMX906 OIS main camera, along with a 50-megapixel 2X telephoto lens. The device packs a 6260mAh battery and supports 80W fast charging. With a metal frame, glass body, optical under-screen fingerprint sensor, and 0809 X-axis motor, it weighs 185g and is rated IP65 for both water and dust resistance.

    OnePlus Compact Flagship Phone May Launch in India Soon
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  • Global Smartphone Market Sees 6% YoY Growth in Q2 2024

    Global Smartphone Market Sees 6% YoY Growth in Q2 2024

    The global smartphone market is witnessing a resurgence following several years of decline. According to the latest survey by Counterpoint Research, the market experienced a 6% year-on-year (YoY) growth in the second quarter of 2024. This growth is the most substantial in the past three years, as per Counterpoint’s findings.

    Market Leaders and Shifts

    For the third consecutive quarter in Q2 2024, global smartphone sell-through has grown YoY, marking a rapid recovery from the weakest year. The top five smartphone brands have remained consistent from previous quarters, with Samsung maintaining its leading position. Apple’s market share saw a slight decline, while Xiaomi showed the fastest growth among the top five global brands.

    Regional Performance and Consumer Sentiment

    The latest data from Counterpoint Research’s Smartphone 360 Monthly Tracker suggests that the current market resurgence is fueled by improving consumer sentiment and various macroeconomic factors. Notably, the European and Latin American markets experienced the fastest growth in Q2 2024, both recording double-digit increases. These figures indicate a rise in purchasing activity in these regions compared to 2023 levels.

    In China, Huawei continued its comeback, driven by several initiatives that solidified its recovery. Emerging markets, particularly in Latin America and Asia, outperformed established ones.

    Future Prospects and Brand Performances

    According to Counterpoint’s Research Director Tarun Pathak, the growth in smartphone sales over the last three quarters is a positive sign for the industry, especially after a significant slump in 2023. The market quickly rebounded due to a mix of improving consumer sentiments and better inventory positions.

    The outlook for the remaining quarters of the year remains optimistic. Smartphone brands have been prompt in responding to increasing consumer demand by updating their portfolios with several exciting new offerings. There has also been a noticeable increase in the availability of premium models at more affordable prices.

    Samsung held 20% of the market, keeping its top position for Q2 2024. Apple followed with 16%, Xiaomi with 14%, Vivo with 8%, and OPPO also with 8%. This ranking mirrors the positions from Q2 2023. However, Xiaomi achieved the highest YoY growth rate at 22% during this period. The combined market share of the top five brands declined YoY in Q2 2024, partly due to competition from resurgent brands like Huawei, Honor, Motorola, and Transsion group brands. The market is expected to continue a gradual volume increase, with the top 10 brands accounting for 90% of the market.

    Global Smartphone Market Sees 6% YoY Growth in Q2 2024
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