BMW M Division Shuns ‘iM3’ Badge, Embraces Electric Performance Future

BMW M Division Shuns ‘iM3’ Badge, Embraces Electric Performance Future

BMW’s M Division has confirmed that there will be no ‘iM3’, despite filing a trademark for the name. M boss Frank van Meel has dismissed speculations that the ‘i’ series and ‘M’ line would be fused together. He emphasized that the ‘M’ badge represents a legacy of motorsports and emotion, and it will not blend with […]

BMW M Division Shuns ‘iM3’ Badge, Embraces Electric Performance Future Read More »